Bob Mariano made his way from behind a Dominick's supermarket deli counter nearly five decades ago, rising to become one of the most recognizable personalities in the grocery industry as CEO of Dominick’s, then of Roundy’s. Appearing in Roundy's ads and TV commercials as “Chairman Bob,” he embodied the retailer's promise to consumers of uncompromising quality and value for Roundy's own brands. His message resonated throughout the industry and set a standard for retailers across America to emulate.