Brooke Rice is the Senior Director of Own Brands at Southeastern Grocers, where she is responsible the product development, quality, merchandising and oversees the marketing of all private label products for Winn-Dixie, Harvey’s and Fresco Y Mas stores. Brooke’s strengths as an innovator in private brands lie in her unwavering commitment, strategic leadership and dedication to excellence. She has helped to identify a need for clean affordable private brand products, leading to the creation of Know & Love, SEG’s exclusive clean label. This innovative line is transforming the customer’s shopping experience by offering affordable, clean products with vibrant packaging and wholesome ingredients. The early success of Know & Love exemplifies her ability to introduce unique private brand programs that resonate with consumers and set industry standards. Her dedication and leadership have helped SEG's Own Brand products compete effectively in a market dominated by national brands, contributing to the evolution of the private brand industry.