Brad Studer, Senior Director of Our Brands, The Kroger Co.
Brad leads strategy, growth, and innovation across one of the largest private brand portfolios in the United States. Brad played a key role in pioneering how classic brand building principles could be applied within a retail owned brand portfolio. He helped transform a consumer and business insight into the creation and expansion of Simple Truth, now the largest natural and organic brand in the United States. He has also helped reposition and strengthen Private Selection while building strong opening price points and mainstream brand strategies designed to meet the needs of millions of Kroger households.