Anthony Bennie, Founder & Chief Nutrition Officer, Clear Conscience Pet, LLC
Anthony is a pioneering innovator in natural pet nutrition with more than three decades of leadership in brand development, formulation, and education. In 2010, he co-founded Clear Conscience Pet®, one of the most awarded brands in pet industry history. Anchored by the motto “Purity, Clarity, and Joy,” CCP pioneered the functional pet food topper category with the SuperGravy® brand. In 2021, he partnered with Xtra Factors as Director of Private Label Development, sharing his product concepts with partners across the industry.