Presented in conjunction with St. Joseph’s University, PLMA’s executive education program has been a source of industry insight and inspiration for critical thinking since 2001, with content created exclusively for executives involved in sales and marketing, sourcing, procurement, product development, packaging, promotion and merchandising of store brands.
PLMA’s 2022 Executive Education Program includes lectures and interactive sessions. Instruction is both informational and practical for manufacturers, retailers and wholesalers, brokers, and suppliers, involving lectures and interactive discussions, with faculty drawn from the University as well as the private brands industry. The curriculum covers what executives need to know about private label: how the retail landscape is changing, store brands strategy, challenges of e-commerce and the digital shelf, product innovation and packaging, manufacturer-retailer relations, marketing to today’s consumers, and promoting best-in-class retail brands.
For registration information, contact Julia Meehan at (212) 972-3131, EXT.1233 or email firstname.lastname@example.org