NielsenIQ reports that the online share of British grocery sales hit a record 16% in January, up from 8% in January last year. British consumers spent 1.4bn pounds on groceries online in the four weeks to January 30, which equates to year-on-year growth of 121%. One in three of all British households shopped online, with 770m pounds of the spend coming from new online shoppers. The 16% share was the highest level since the 14% recorded in June 2020.
“Retailers were able to flex their capacity in home delivery and increasingly in click and collect to meet the unprecedented number of new online shoppers”, Nielsen said. Total UK grocery sales rose 10.6% in January year-on-year, the highest since June 2020.