According to a countrywide survey of Focus Bari/YouGov in Greece in July 2021, the number and variety of private label in Greek supermarkets has tremendously increased in the last twenty years.
94% of consumers surveyed regularly buy at least one private label product, almost a doubling of the 50 percent in 2000. When the economic crisis had started in Greece, this percentage had grown to 77 percent in 2010. Looking at product categories, from biscuits to frozen to personal care and paper products, all categories have increased in the last decade. There is a positive opinion among consumers about private label: 71 percent believe that private label products are value for money (vs 64% in 2010).