SpartanNash is expanding the number of premium private-brand products with the addition of Finest Reserve by Our Family.
Plans call for SpartanNash to launch the premium Finest Reserve by Our Family in October, according to research from Jefferies food retail analyst Rob Dickerson. Dickerson also said a collection of wines from Italy are slated to be among the first Finest Reserve items rolled out, he said.
“Building on the OwnBrands equity, Finest Reserve by Our Family is the first foray into premium private label, launching categories in October 2023,” Dickerson said in his research note. “Finest Reserve differentiates itself from standard private label through sourcing ingredients such as [those in] national premium brands.”
A spokesperson for SpartanNash confirmed the impending launch of Finest Reserve but said the company doesn’t plan to release more details about the new brand until its official debut this fall.
Late last year, SpartanNash announced plans to expand its store brands collection at a company event in Manhattan. The company announced in November that it is looking to grow OwnBrands penetration by more than 20% with the launch of over 1,000 new private-label products by 2025. The company also reported then that it had boosted private-brand dollar and unit share for 17 consecutive quarters.
Another brand, Fresh & Finest by Our Family, has continued to expand since its launch in late 2021, the SpartanNash spokesperson said at the November announcement and more than 480 Fresh & Finest items had been introduced year-to-date.