Show Reflects the Growth of Non-Food

The numbers in all aspects for the PLMA show are impressive but numbers do not reflect how many products and trends there are to see and experience at the show.

The exhibit floor at PLMA's 2023 "THE STORE BRANDS PHENOMENON" Annual Private Label Trade Show hosts a wide variety of categories, products, and a reflection of emerging trends in the industry for both food and non-food.

For example, with nearly $52 billion in sales overall in 2022, up 15% from the previous year, home, health, and wellness products are a major highlight of the show.

Major categories of non-food products including such items as hair and nail care, fragrances, adult care, pharmaceuticals, OTC, vitamins, personal care and first aid are on display for the thousands of visitors attending the show.

Assorted accessories, devices, kitchenware, and general merchandise can also be found among the other categories in the South Hall.

Attendees can also experience the latest trends and store brand innovations. Some of those key categories and trends buyers want to see include:

  • Baby Care has become a $1.9 billion category in private label with growing opportunities for products developed with sustainable, clean, and natural ingredients.
  • Beauty and Cosmetics is a developing category for private brands, especially socially aware and eco-friendly products. Men’s grooming, nail and haircare, and skincare are just three of the growing categories in beauty and cosmetics.
  • Pet Products have become a strong category for sales and growth in store brands with sales reaching $4.5 billion in 2022. The category has clearly expanded beyond the basics with eco-conscious chews, sustainable beds, accessories, training treats and toys.
  • With an aging U.S. population and the growth of the home healthcare industry, sales of store brand products in the Health and Self-Care Categories have exploded as post-pandemic consumers focus on a healthier lifestyle and physical and mental wellness and purchase more medical devices and equipment.
  • Kitchenware and General Merchandise continue to have robust sales with more Americans preparing and eating meals at home compared to a decade ago. Kitchen tools and gadgets, as well as cookware and baking accessories, have all seen new private label product lines from all retail channels.