As PLMA's Trade Show approaches, retailers shared their thoughts on what they and executives at other chains will be looking for in Chicago.
"We will be focused on trying to replace products/suppliers that were eliminated through the year for a variety of reasons. We always find new suppliers hungry for business as well as well-established suppliers that give very good insights into future trends and potential upcoming headwinds."
"In terms of trends/innovation, understanding what claims shoppers are gravitating towards is important, as well as what flavor profiles might be trending.
Sustainability is also front of mind, trying to determine sustainable business processes and/or packaging that make good business are also hot topics of conversation."
They also offered advice to an exhibitor preparing for their first Show.
"Make sure you understand your positioning with the industry and what is your competitive advantage. You cannot be all things to all people, and as you engage Retailers and Buyers at the show, make sure you have that elevator speech ready to communicate what makes you different and why someone should partner with you."
"Buyers have very limited time, are searching for solutions in multiple categories, and are genuinely overwhelmed with running their current business. So, making a quick impact with a strong and concise message is critical to get a retailer’s attention."
Finally, the retailers told PLMA what the 2023 Show's theme -- "The Store Brand Phenomenon" -- means to them.
"I think it reflects the excitement around how big PL has gotten, not only because of COVID or inflation, but just an understanding from consumers that PL is NBE and that saving money still allows you to make healthy choices."
"Phenomenon means the resurgence and future growth of private label. The store brands industry is primed to grow as the economy represents challenges from many shoppers."