Post Holdings Buys Cereal Business from Treehouse

Post Holdings and Treehouse Foods Logos

Post Holdings has agreed to purchase TreeHouse Foods’ cereal business for $85 million. The sale was originally attempted in 2019 but was blocked by the Federal Trade Commission.

At the time, the FTC said the move would give Post more than a 60% share of the market and would create unfair competition. The two food manufacturers cancelled the sale shortly after the FTC action. No hurdles to the sale are expected this time.

TreeHouse Foods originally acquired the ready-to-eat cereal business from Conagra Brands in 2016.