PLMA’s 2023 "World of Private Label" Confirms its Standing as THE Annual Global Private Label Event

PLMA’s 2023 "World of Private Label" International Trade Show, which was held 23-24 May at RAI Amsterdam, has come to a close. The show welcomed a record number of 16,000+ trade visitors from 120 countries worldwide. The numbers beat pre-pandemic levels and confirm that the industry is fully back in force.

Some 2650 exhibiting companies from 72 countries presented thousands of products at the show. Exhibitors reported that, as usual at the PLMA show, visitor quality was impeccable. Many new contacts were made, meetings with existing partners took place and groundwork for future deals was laid.

Among the main attractions were also PLMA Idea Supermarket and New Product Expo, presenting one centralised display of private label innovation and new product development.

The event kicked off with the well-attended pre-show seminars on Monday 22 May. For the current year 2023, private label is expected to grow with 2-3% points in Europe, with strongest growth in Eastern Europe. “PL is having a winning momentum, so now is the time to positively connect with your shoppers”, said Servé Muijres of GfK.

Both NielsenIQ and GfK confirmed Europe as the biggest market for private label, with a 34% market share. What’s more, across countries and across product categories, private label is still gaining market share.

Arjan Both of Walmart explained how the world’s largest retailer has been working on its strategy to build the most trusted and resilient supply chain. The company is very much open to doing business with European private label suppliers who are recognised globally for setting the bar.