PLMA International Launches Survey of Retailers, Manufacturers to Gain Insights on Private Label Growth

PLMA International in Amsterdam has launched an online survey of European member manufacturers and retailers. 

Consisting of about 30 multi-part questions, the survey is available in multiple languages and is being conducted for PLMA International by SurveyLab.

Topics include the relationship between manufacturers and retailers, the influence of today’s environmental and societal requirements on the supply chain, product innovation and development and factors contributing to the growth of private label throughout Europe.

PLMA International is seeking to collect insights that can help it improve the annual World of Private Label Trade Show and other programmes and expand business opportunities for the entire private label industry.

A comprehensive report on the findings will be distributed in the fall and the study will be a featured subject of PLMA’s Private Label Summit, to be held October 29-30, in Milan.