One in Four Germans Buys Household Staples Online

Last year, 23% of Germans aged 16 to 74 years old said they had bought products like food, detergents, or cosmetics online in the last three months. Online purchases have become particularly popular in the 65 to 74 age group. Here, the proportion of those who shopped online rose from nearly 55 percent in 2021 to almost 62 percent two years later.