Data analytics and consumer study giants NielsenIQ (NIQ) and GfK SE (GfK) have announced they have completed their merger to form a new consumer intelligence company, which will be led by James Peck, the CEO of NielsenIQ.
Peck said, "Together, we are powered by more—more global reach, more omnichannel coverage, more granular data, more consumer-sourced insights, and more predictive analytics, which add up to more actionable insights and growth for our customers.
"Most importantly, we are bringing together innovative industry experts and complementary cultures driven by integrity and the relentless pursuit of delivering the highest quality at all times," he added.
The company plans to set up a global cloud-native platform to offer comprehensive data assets, intuitive business intelligence tools for granular market reads, predictive analytics powered by generative AI and authoritative data science. The combined entity will help retailers and brands uncover pathways to understanding consumer buying behavior.