Kroger is launching a new membership program called Boost that will offer double gas points and free deliveries for online orders of $35 or more. The chain will introduce the program in Cincinnati, Columbus and Indianapolis and plans to expand the program to more locations throughout 2022.
Boost members will receive a welcome kit worth over $100 in offers from Home Chef, Murray’s Cheese, Vitacost and Kroger's store brands offsetting the first-year cost of membership.
The program will have different rewards depending on which level they join. For instance, customers who sign up for a $59 annual membership will qualify for enhanced gas points and free delivery within 24 hours. For those who join at a higher level of $99 per year, members get the gas points and free delivery service in as little as two hours.