IGD has outlined five key trends for the global retail market in 2022. The first one is dealing with disruption, due to the continuing uncertainty around the pandemic, supply chain challenges, labour issues and cost inflation, businesses need to remain agile, flexible and resilient. Second trend is “physical fights back”: retailers will have to find new ways to use space in their stores and adopt tactics to generate shopper footfall.
Third, quick commerce is evolving rapidly and many new players entering the market, IGD expects to see consolidation in the market over the next year.
The fourth trend is sustainability, and according to IGD, shoppers expect retailers and manufacturers to lead on this issue. This year will see more solutions to reduce packaging, specifically plastic packaging and food waste, in addition, company strategies will be aimed at reducing operating and supply chain environmental impact. The use of digital technologies to enhance retailers’ operations and drive profitability is IGD’s fifth trend.