On April 27, PLMA's popular Lunch and Learn series returns with a program titled How America Eats. The session will examine why so many food and beverage trends come and go in the blink of an eye and what are the reasons for this to transpire.
Elizabeth Horvath, Vice President of Marketing of the Kerry Group, will share new research on what shoppers want from leading food and beverage categories and based on their needs, will provide context on trends retailers and manufacturers should watch for in the year ahead.
Kerry surveyed 5,000 U.S. consumers to understand the effects of the pandemic on their motivations and desires. The results presented by Horvath will reveal what’s driving purchasing habits across categories, gender, and generations. Leading a team of highly skilled Kerry professionals, Horvath drives strategic growth, using creativity and insights to connect needs to solutions.
This will be PLMA’s fourth Lunch & Learn session in 2023. The first was held on January 26 and focused on growing private label sales and hosted by Kyle Patterson, Senior Vice President of Daymon. The next session was held February 2 with a review of store brand sales from 2022 by MaryEllen Lynch of IRI. The third was conducted on February 23 by Gary Stibel of The New England Consulting Group.
The 5th session will be held on May 11 and is called “IRI to Circana: Relaunching the PLMA Member Insights Program.” It will be a comprehensive, 45-minute tutorial conducted by Jim Carlson of Circana.
Lunch & Learn sessions are presented online for 45 to 60 minutes starting at 12:30 PM EDT. The professional development program is complimentary for member manufacturers, brokers, and suppliers as well as for retailers and wholesalers.
To register for any session, please click here or please contact Julia Meehan at education@plma.com for more information.