H-E-B has launched a health and wellness platform that incorporates both medical and pharmacy services, provides nutrition counseling and product merchandising to help consumers with their health needs.
H-E-B Wellness is focused on clinics run by the company that offer medical and dietitian services. The grocer currently operates seven locations and plans to expand its primary care and nutrition services across Texas in the next few years.
The company is planning to promote its private label products, including its H-E-B Organics and H-E-B Naturals lines, through the platform as an excellent source of better-for-you and nutritional foods.
“We believe that food plays an integral role in wellbeing, and as one of the largest sellers of food in the state of Texas, we’re committed to making it easy for Texans to live better and healthier,” H-E-B President Craig Boyan said in a statement announcing the venture.
Whether consumers are navigating the healthcare system due to a chronic disease diagnosis or simply trying to keep their family healthy, managing health and wellbeing have become increasingly complicated. H-E-B Wellness is seen as a “one-stop” destination for all healthcare needs.
“Despite the growing focus on health today, consumers struggle to navigate their health journeys on their own. It can feel like a huge burden financially and emotionally. Everyone is seeking unbiased, reliable information and simple solutions to meet their unique health and wellness needs,” the company said in a statement.