According to global insight provider IGD, the global grocery market is to generate an additional $440 bn in sales by 2022. This follows accelerated growth for grocery in most of the global retail market in 2020, driven by a shift in consumer spend due to the pandemic restrictions.
For Western Europe, IGD expects economic challenges to cause a renewed focus from retailers on price to remain competitive. In the medium term, Central and Eastern Europe is expected to grow faster than Western Europe.