German Supermarkets Growing Faster than Discounters


Grocery retailers saw sales growth in 2020. Although the number of store visits declined, the average purchase amount increased significantly. German retail institute EHI has found that especially supermarkets in the country have benefited from this phenomenon.

Food discounters increased revenues by an average of 5.6 percent compared to the previous year, while sales of supermarkets grew by 13.1 percent. Among Germany’s discounters, Lidl has the largest market share with 27 percent and sales of 21.6 billion euros in 2020 in about 2,300 stores. Aldi Süd and Nord follow with 2,000 and 2,200 stores generating 16.4 and 12.2 billion euros, respectively. Netto-Marken-Discount achieved sales of 14.6 billion euros through 4,200 stores and Penny 8.1 billion euros with 2,200 stores.