Five Favorite Italian Retailers

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Dunnhumby’s retail preference index in Italy for 2021 revealed that chains Esselunga, Conad, Coop, Eurospin and Lidl were consumers’ preferred supermarkets.

Esselunga won in four values -- product variety, shopping experience, quality and relationship with the customer. In price perception, it was third after discounters Eurospin and Lidl.

Given the growth of e-commerce, Dunnhumby found that customers want quick and easy shopping, which translates into a flawless website with an effective search function, and a fast and hassle-free checkout.