Dollar General has announced it is expanding its private label brand, Clover Valley, with the debut of more than 100 new items for 2023. The new items feature a wider selection of sauces, snacks, sides condiments, entrees, and more, with many featuring new packaging designs.
"When Dollar General pioneered the 'dollar store' format in 1955, few food products were offered. With continual growth and changes to the company's business model, our product selection has evolved," said Jackie Li, the senior vice president of private brands and global sourcing, announcing the move.
"Customers shared that they believe in the quality and equity of Clover Valley and were receptive to more innovative products. We have put 'Food First' this year because we see a need and to fulfill the desire for even more options," she added.
Introduced in 2009, Clover Valley has approximately 600 items. The latest effort is a continuation of Dollar General’s commitment to expanding its private label offerings. Some recent products include Lobster Bites; Crab Cakes; Chicken Dipping Sauce; Siracha Chili Sauce; Cookies 'n Crème and Turtle Sundae Trail Mixes; BBQ, Dill Pickle or Ranch Sunflower Seeds.
Dollar General has plans to have larger format designs in 80% percent of its new stores to help add more food choices and fresh produce. The retailer currently offers fruits and vegetables in nearly 3,900 stores, with plans to have produce in 5,000 locations by January 2024.
Dollar General operates 19,294 Dollar General, DG Market, DGX and pOpshelf stores across the United States, as well as Mi Súper Dollar General stores in Mexico.