Albertsons Launches Subscription Delivery Service

Following in the footsteps of Amazon, Walmart and Ahold Delhaize U.S., Albertsons has launched a subscription delivery service, along with a larger shopper loyalty program and a new app.

The new subscription delivery service is called “FreshPass” and gives exclusive unlimited grocery delivery service with member-only perks. The company also announced the launch of its “Albertsons Deals & Delivery” app, and “Albertsons for U”, a redesigned shopper loyalty program.

Albertsons is highlighting store brands with the new service. FreshPass offers 5% off the company’s O Organics and Open Nature private label products. Albertsons also announced store brand penetration has reached 25.2%; the company launched 318 new store brand products during the first quarter.