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Topco Amplifies Store Brands with Music Partnerships

From Lance Bass of NSYNC to AJ McLean of the Backstreet Boys, pop music icons have strong connections to Topco Associates’ private brands. Jenny Applegate - Topco’s Vice President, Brand & Marketing - speaks with PLMA Live! about how music partnerships featuring Food Club, Crav’n Flavor and other store brands cater to multiple generations of shoppers. Watch Michael Sansolo’s interview with Applegate here.

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  • Details of 2026 Private Label Trade Show

    PLMA’s 2026 “Store Brands Marketplace” Private Label Trade Show is set for Nov. 15-17 in Chicago. The theme aptly describes the thousands of retailers, manufacturers and sourcing partners who will gather to expand store brand programs in all retail formats. Jodi Daley shares the latest news about the Show.
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  • The Role of Consumer Insights in Private Label Success

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    There is plenty of headroom for private label product development, according to Rachel Dalton, Head of Retail Insights, North America, Kantar. To compete against national brands, private label manufacturers need to leverage consumer insights to identify unmet consumer needs. Dalton outlines Kantar’s five pillar framework for private label success, including the importance of creating consumer touchpoints through brand storytelling. 
    Click here for full interview.

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