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Private Label Dominates with Record $271 Billion in Sales

PLMA reveals year-end sales figures reflecting significant growth in multiple categories. Private label sales hit $271 billion in 2024. Some categories are up double digits, as national brand growth dips into negative numbers. Maureen Donoghue reveals the standouts and shares details on how to learn more.

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  • Industry Expert Shares Outlook on 'Retail Renaissance' for Private Label

    Burt P. Flickinger III, managing director of Strategic Resource Group, discusses what he describes as the private label Renaissance in America. He predicts that private label unit share will soar within the next five to seven years. The industry’s focus on innovation, quality and value are the main factors contributing to this growth. Likewise, consumer financial pressures are playing a role.

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  • Experience the 'Store Brands Marketplace'

    PLMA’s 2025 Private Label Trade Show - Nov. 16-18 in Chicago - is the largest CPG event of its kind, featuring new and innovative food and nonfood products and packaging from around the globe. This year’s show is appropriately themed “Store Brands Marketplace.” Find out why in this special pre-show report from Jodi Daley.
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