Speakers


Sam MayberrySam Mayberry
President at Sam Mayberry Consulting, LLC 
Expertise in Creating Brand, Product, Sourcing and Staffing Strategies

Sam Mayberry's passion is creating and launching the powerful strategies that drive outstanding business growth. Rebuilding and transforming consumer packaged goods companies, retail and wholesale businesses into market leaders is his specialty. Leveraging an entrepreneurial mindset with strong business acumen and expertise in sales, marketing, supply chain and operations, Mayberry catapults brands and their businesses to new levels of recognition, engagement and profitability in new and existing markets. He is most noted for:

DEVELOPING AND EXECUTING WINNING STRATEGIES
Centralized over 200 contract negotiations, optimizing manufacturer performance dollars for three regions generating sales more than $10B. Developed 57 category strategies producing positive sales increases up to 25% in one year.

ACHIEVING TARGET GOALS THROUGH TRANSITION
Retained key talent and high morale in stores generating $6B+ in annual sales as merchandising functions were centralized. Decreased costs and increased sales and gross margin during consolidation of three regions covering 16 states and 900 stores.

ELEVATING PRIVATE-LABEL PERFORMANCE
Developed strategy, gained buy-in from 16 business units, and launched the Essential Everyday mega brand, in excess of $1.8B, driving record penetration and profitability.

OPERATIONS LEADERSHIP
Effectively managed national P&L for department supporting 3,400+ nationwide retail locations, while driving improvements in sales and gross margins.

BUILDING HIGH-IMPACT TEAMS
Leads with character, transparency and confidence, while creating environments where teams exceed expectations and deliver sustainable results.

SteenTjarks


Dr. Steen Tjarks
Co-Founder & President at T&T Design USA
Behavioral Scientist (Consumer & Pricing)

Dr. Steen Tjarks has a background in consumer behavior and pricing strategy. Tjarks has extensive experience in helping businesses like Lego, Penguin Books, and ALDI obtain maximum ROI for their marketing efforts through great design, process and artwork efficiencies. In his role as the president of the Chicago office, he bring his expertise to the US market, helping retailers deliver engaging brands, packaging, and marketing initiatives to their consumers via design.