2PM – 4:30PM
Hyatt Regency O’Hare
This year's program begins by PLMA presenting the retailer winners of PLMA’s 2022 Salute to Excellence Awards for innovation and quality in the development of their private brands products and packaging.
More than 700 products from 61 retailers were submitted for consideration, including food, beverages, home and household and health and beauty categories. Entries were evaluated for taste, quality, appearance, packaging, product concept and value for money by a panel of judges representing consumers and industry professionals.
The Opening Seminars examine the latest developments across the private brands market including current consumer trends, navigating an ever-changing marketplace, pricing strategies, trial and retention tactics and the expanding opportunities in the CBD category.
PRESENTATION I • Today’s Consumer Demand for Store Brands
MaryEllen Lynch
Principal, Center Store Solutions
IRI
What's currently driving private label growth among American consumers, and will that momentum continue into 2023? Post-pandemic shoppers have dramatically changed their buying habits, so where do store brands fit into this new mindset?
PRESENTATION II • The Right to Win
Ken Harris
Managing Partner
Cadent Consulting Group
What does it take for retailers and suppliers to execute successfully in the post-pandemic retailing marketplace and the unique space that store brands occupy?
PRESENTATION III • Should I Stay or Should I Go?
Jon Hauptman
President
Price Dimensions LLC
Discover how retailers can drive growth by harnessing the power of a comprehensive private brand pricing strategy that encourages consumers to shop their stores more intensively on every trip thereby reducing the need to shop elsewhere.
PRESENTATION IV • Carpe Diem!
Gary Stibel
Founder & CEO
New England Consulting Group
We have never been in an environment that is so opportunistic for manufacturers and retailers to build their private brand business. Learn how to capitalize on unprecedented, inflation-driven consumer trial with retention tactics that ensure your continued growth for the balance of the decade and beyond.
PRESENTATION V • Panel: Hemp Is More Than CBD
Joe Linne – Panel Moderator
Vice President
Hemp Brand Builders
Since the 2018 Farm Bill legalized industrial hemp, CBD products have exploded in the marketplace. Did you know that hemp is considered a superfood and can be used in thousands of other applications?
Panelists include Rachel Berry, Founder and CEO, Illinois Hemp Growers Association; Evan Ogburn, Founder and Co-Owner, PHARM CBD; Lynn Sarsgard, Sr Business Development Director, Hemp Brand Builders and Adrienne Snow, Co-Owner, Western States Hemp.