The Future of Wellness
Thursday, May 16 12:30pm ET
Presented by McKinsey & Company

The Future of Wellness: the trends defining the $1.8T global wellness market in 2024

Based on a survey of 5,000 consumers across the US, UK, and China, this report examines consumer preferences and purchase behaviors across health, fitness, nutrition, appearance, mindfulness, and sleep. It delves into the shift towards data- and science-backed health solutions and other key trends, and outlines considerations for companies who are active in or looking to enter the health & wellness space.

Shaun Callaghan

Shaun Callaghan
McKinsey & Company – New Jersey

Shaun Callaghan is a Partner in McKinsey & Company’s New Jersey office where he focuses his work primarily on the consumer-packaged goods and retail industries, with an extensive focus on consumer health, across several functions such as marketing and sales, growth strategy, and organizational effectiveness.

Shaun is a co-leader of McKinsey’s Consumer Health practice and has co-led the firm’s research on the Future of Wellness.  His experience includes expansion strategy into the naturals segment, with a heavy focus on the VMS (vitamin, mineral, supplement) market.

Jonathan MedalsyJonathan Medalsy
Associate Partner
McKinsey & Company – New York

Jonathan Medalsy is an Associate Partner in the New York office of McKinsey & Company, a leader in the Consumer Health and Private Equity practices and co-leads McKinsey’s Consumer Health and Wellness service line in North America.

Jonathan leads McKinsey’s Future of Wellness research, a global consumer-backed view on key trends and opportunities in the consumer health and wellness space. His experience also includes developing a set of health and wellness investable themes for investors, across Consumer Health (VMS, OTC), Fitness, Mindfulness, Nutrition, Sleep and Appearance segments and has been a retail advisor on how to strategically incorporate health and wellness products and services into a value proposition for customers.

Hayley DonerHayley Doner
Engagement Manager
McKinsey & Company - New Jersey

Hayley Doner is an Engagement Manager in McKinsey & Company’s New Jersey office where she serves consumer clients on a range of commercial growth strategy topics with a focus on health and wellness, including M&A, portfolio strategy, and marketing.
Hayley is a core member of McKinsey’s Consumer Health and Wellness service line and co-leads its annual Future of Wellness research. Her experience also includes medical marketing strategy for a global CPG beverage player seeking to unlock the hydration wellness space, portfolio strategy for a CPG beverage player in the functional beverage space and M&A strategy for a leading CPG food player to enter the nutritious home meals space. She is also responsible for diligence of consumer health and wellness assets (e.g., orthopedic footwear, vitamins) for private equity funds.