Women have a multiplier effect on sales because they buy on behalf of themselves and many other people, says Bridget Brennan, founder and CEO of The Female Factor Corp. and author of “Winning Her Business” and “Why She Buys.” Women like to share their buying experiences with friends. Therefore, they are the gateway not only to the household, but also other potential customers. In an interview with PLMA Live! reporter Michael Sansolo, Brennan reveals motivators that drive women’s buying decisions, and how to engage this powerful consumer group.
Private Label Manufacturers Association