A study by Deloitte and Zupoa has found that by 2025, 20% of retail customers globally will be represented by new subscribers. The most common subscriptions are membership and the replenishment box. The most successful product sectors for subscriptions are electronics (19%), groceries (17%) and beauty and cosmetics (15%).
In Europe, people are willing to spend 80 euros a month for the electronics sector, 78.30 euros for groceries and 55.70 euros for beauty and cosmetics. The highest number of subscribers is found in consumer electronics, 21%, but grocery is expected to grow rapidly, +14%, to match the electronics sector in 2025.