Cooking from Scratch is Popular

Man and Daughter Cook in Kitchen

A survey of 1,200 conducted by shopper insights agency Shoppercentric in the UK found that 35% of the younger demographic (18-24 year old) have been cooking more from scratch than pre-pandemic, whilst 26% have started or are doing more batch cooking. It is also the age group that is most likely to have started doing more home baking and they have been consuming more fresh fruit and vegetables than any other age group.

Looking across all age groups, cooking from scratch has also increased: almost a quarter (24%) cook or eat healthier meals and a similar number do more home baking. In addition, getting takeaways via click and collect has seen growth: from 29% in May last year to 42% now, and home delivery of takeaways has risen from 45% in May to 56% now.