“By tapping into our own ordering and search data, we were able to identify the flavors and products our customers were craving most and turn those insights into a private label assortment designed specifically around their tastes.”
- Jillian Jensen, General Manager of Private Label Merchandising at Gopuff, said of the new limited-time fall-themed additions to its Crave Shoppe and Basically private label brands.
Selections include Crave Shoppe Iced Pumpkin Cake, Pumpkin Donut Holes, Cheese Danish, Mini Apple Fritters and Bourbon Salted Caramel Fudge; and Basically Apple Cider.