From Trend to Standard: Non-UPF Verification for your Brand or Retail Store
Join the Non-GMO Project for a discussion around ultra-processed foods (UPFs) and what it means for store brands, shoppers, and the future of retail. Learn about the consumer demand for non-UPF and how the Non-UPF Verification supports brands in providing transparency to shoppers and retailers.
Brands will walk away with an understanding of our Standard and how verification is a distinction point at retail. For retailers, we will share educational resources designed for both staff and shoppers—tools that can help translate the concept of Non-UPF into clear, meaningful in-store conversations and merchandising.
This session is an invitation to learn, to ask questions, and to consider how Non-UPF will fit into your brand story.
Shannon Reigh
Client Experience Manager
Non-GMO Project
Shannon Reigh is a Client Experience Manager at Non-GMO Project, working at the intersection of food integrity, processing transparency, and brand trust. Through the Non-UPF Verified program, Shannon supports brands in evaluating how food is made — helping translate complex processing and manufacturing realities into clear, credible standards for growth.