PLMA Prepares for ‘World of Private Label’ Show in Amsterdam

The Dutch government has announced it is easing COVID-19 restrictions around large-scale events, which means PLMA’s “World of Private Label” trade show December 14-15 is ready to go.

“These new measures pave the way for international business gatherings,” PLMA President Peggy Davies commented. “I look forward to hearing the buzz of in-person conversations between exhibitors and visitors. We all have missed the energy and the dynamics of a live trade show.”

Held at the RAI Amsterdam, more than 1,700 private label manufacturers from 65 countries have registered as exhibitors, while by the time the doors open, PLMA expects to welcome nearly 2,000 exhibitors, including 45 national and regional pavilions from 30 countries.

The show will also feature the New Product Expo and PLMA’s winners of its International Salute to Excellence program. The theme of this year's PLMA 'World of Private Label' is 'Back to Business', which is a nod to the private label industry’s emergence from the COVID-19 pandemic.

Although many restrictions have been eased, PLMA will continue to focus on ensuring the trade show is as safe as possible, including extra-wide aisles and additional health and safety measures.

“I encourage all retailers, wholesalers and manufacturers to come to Amsterdam to reconnect with their international industry colleagues,” Davies added. “PLMA is ready, excited and eager to welcome back the private label industry to its annual trade show.”

For more information about the show, visit www.plmainternational.com.

PLMA’s Chicago Trade Show Moved to Jan. 30-Feb. 1

F O R    I M M E D I A T E    R E L E A S E                      

CONTACT: press@plma.com

PLMA’s Chicago Trade Show Moved to Jan. 30-Feb. 1

North America’s largest event for store brands returns early next year.

NEW YORK (September 21, 2021) - Citing continued concerns about the Delta variant, the Private Label Manufacturers Association announced today that it has postponed its annual Private Label Trade Show to January 30-February 1, 2022. Originally planned for November 14-16, the rescheduled show will be held in-person at the Donald E. Stephens Convention Center in Chicago. 

In announcing the date change, PLMA President Peggy Davies voiced optimism that between now and the end of January, there will be significant nationwide progress on vaccinations – including shots available for children.

“Beginning in the new year, more companies will return to the office, corporate travel restrictions increasingly will be lifted, and people will become more comfortable gathering in large groups. And international borders will be reopened, an important factor for the large contingent of national pavilions that attend the Chicago Private Label Trade Show,” Davies added.   

The rescheduled show is a can’t-miss event. The exhibit hall will be filled with the latest innovations in food, beverages, nonfood, HBC, home goods and much more. Among other special show features: the New Product Expo, Idea Supermarket® and PLMA's "Salute to Excellence" product award winners.

About PLMA:

The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 4,500 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members annual Leadership and Washington conferences, executive education and professional development programs, original consumer and market research, quarterly category and channel sales data from Nielsen, and digital media platforms, including exclusive news coverage from PLMA Live! and the e-Scanner monthly industry newsletter. Follow PLMA on Twitter and LinkedIn

PLMA’s Online Executive Education Programme

PLMA’s Executive Education Programme, presented in conjunction with Nyenrode Business Universiteit, will be held online on 26-27 October 2021. The programme is devoted to operational aspects, challenges, and opportunities of the private label industry.

Manufacturers and retailers will be provided with the opportunity to build their private label knowledge by attending lectures and interactive sessions on a variety of subjects. The curriculum covers what executives need to know about private label strategy, manufacturer-retailer relations, new product development, consumer trends, marketing and e-commerce, among other important issues.

To request more information, click here.

PLMA’s “World of Private Label” International Trade Show, 14 and 15 December in Amsterdam

As the Dutch government announced it is easing COVID-19 restrictions and the first international trade show has already opened its doors at the RAI Exhibition Centre, PLMA’s “World of Private Label” International Trade Show will return to Amsterdam on 14 and 15 December.

“These new measures pave the way for international business gatherings,” PLMA President Peggy Davies said. “I look forward to hearing the buzz of in-person conversations between exhibitors and visitors. We all missed the energy and the dynamics of a live trade show.”

“Back to Business” is the theme of this year’s “World of Private Label.” The theme is exceptionally appropriate, as the need to develop contacts and sharing ideas has never been greater. More than 1,700 private label manufacturers from 65 countries have already registered as exhibitors. PLMA expects to welcome nearly 2,000 exhibitors in December, including 45 national and regional pavilions from 30 countries.

Although many restrictions have been eased, PLMA continues its focus on a safe trade show, including extra-wide aisles that will allow international buyers to safely and conveniently walk the show to discover new products and new suppliers. For more details on this year’s show, including on health & safety measures, click here.

PLMA 2021: Functional Ingredients Offer a Competitive Advantage for Store Brands

F O R  I M M E D I A T E   R E L E A S E

CONTACT: press@plma.com

PLMA 2021: Functional Ingredients Offer a Competitive Advantage for Store Brands

NEW YORK (September 15, 2021) – It’s what’s inside that counts. That’s an increasingly popular consumer mantra when it comes to choosing groceries.

From probiotics and Omega-3 fatty acids to hemp and blueberries, ingredients that offer added benefits to support immunity, gut and brain health, energy levels, and stress management are in high demand.

In response, the Private Label Manufacturers Association today announced that a wide array of on-trend ingredients will be on exhibit at its 2021 in-person Private Label Trade Show, November 14-16 in Chicago.

The global functional food industry is expected to reach $268 billion in 2027, from $178 billion in 2019, according to Allied Market Research.

Now more than ever, consumers seek out value-added food and beverages as a first step to taking control of their health. Functional ingredients have become a competitive advantage for store brand marketers.

Supermarkets, drug stores, club stores, mass merchandisers and other food retailers have expanded their assortment of store brand products that herald ingredients with functional benefits.

Examples include Kroger’s Simple Truth instant oatmeal with probiotics and Simple Truth almond butter with chia, hemp and other superfoods; CVS’ Live Better by CVS Health apple cider vinegar with blueberry, elderberry, pomegranate and other superfruit; and Albertsons’ Signature Select antioxidant juice with cherry, pomegranate and elderberry.

Along with food, functional ingredients play a pivotal marketing role in a wide range of nonfoods as well, such as CBD topicals and extracts. For instance, The Vitamin Shoppe has launched CBD hemp extract products under its Vthrive and Plnt private brands.

“Shoppers desire products containing ingredients that support their health and well-being. They choose store brands because there has been tremendous ingredient innovation that promotes a healthy lifestyle,” said PLMA President Peggy Davies. “The Private Label Trade Show will reflect this powerful trend.”

About PLMA:

The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 4,500 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members annual Leadership and Washington conferences, executive education and professional development programs, original consumer and market research, quarterly category and channel sales data from Nielsen, and digital media platforms, including exclusive news coverage from PLMA Live! and the e-Scanner monthly industry newsletter. Follow PLMA on Twitter and LinkedIn

PLMA Readies for Virtual 2021 Washington Conference

Registration is still open for PLMA’s 2021 Washington Conference, which will be held live and interactive on Zoom October 6 and 7.
Now that the Biden administration has settled in and Democrats hold majorities in both houses, what can store brand manufacturers and their retail partners expect from a legislative and regulatory perspective? Recent battles over the budget and other issues which could impact manufacturers and the industry, demonstrates government policy and legislation are constantly changing almost with each news cycle.

Registration for PLMA members is now offered at a special rate of $199, while non-member attendance is $350. Participation by retailers and wholesalers is complimentary.

For additional information about PLMA’s 2021 Washington Conference, please go to www.plma.com or contact Linda Morales at lmorales@plma.com or conferences@plma.com
PLMA Releases Study on SNAP Users

A new study from PLMA reveals that store brands can be a powerful ally for SNAP recipients to buy more products with their benefits, and for grocers to increase their share of the huge federal food assistance program.

SNAP is a big piece of the U.S. grocery business. As of April, there were 42 million persons and 22 million households enrolled in SNAP. The average per person and per household benefits were $203 and $386, respectively. Benefits can be used to purchase most foods and beverages but cannot be used to buy non-food items, such as vitamins and diapers. Combined, supermarkets and super stores redeem 82% of annual SNAP benefits while comprising only 15% of the program’s 250,000 authorized retailers. That amounts to $65 billion SNAP dollars spent in those retailers.

The PLMA study found SNAP recipients are strongly inclined to purchase store brands and have a deep awareness of the brands and products. The study also revealed beneficiaries have been satisfied when buying private label products in the past. About three in ten recipients purchase store brands at a high rate each time they use their SNAP benefits.

“The purpose of the study, which was prepared exclusively for retailers by PLMA, is to determine the habits and attitudes of recipients towards shopping in general and store brands in particular and with those findings produce a marketing roadmap retailers can use to encourage SNAP customers to spend more of their monthly benefits on store brands, thereby stretching their food dollars,” PLMA’s President Peggy Davies explained.

Respondents also expressed a very favorable opinion of store brands when asked to compare them to national brands on six important product attributes. They rated store brands “better than national brands” on all but one.

However, an almost equal number buy national brands at the same rate, supporting the study’s conclusion that store brands have ample room to grow in terms of sales among SNAP participants. If more beneficiaries did buy store brands, it would save them money and thereby help them obtain more products for their families. It could also benefit retailers if more money was spent on their store brands.

The savings accrued by opting for store brands over national brands can be significant. In related research, PLMA sponsored the purchase over a four-week period of multiple, typical market baskets consisting of about three dozen SNAP eligible products. The average savings realized when store brand products were purchased instead of the national brands were 38% when shopping in a major supermarket located in the northeast and 50% when shopping in a leading national mass merchandiser.

The PLMA survey also discovered most recipients are careful shoppers. Eight in 10 “always or frequently” buy eligible food products when they are on “sale in their favorite store,” while another eight in 10 typically use “all or nearly all” of their benefits each month. Sixty percent said they would find it “helpful” if SNAP items were marked as such on supermarket shelves. In addition, if their favorite stores were to accept SNAP benefits for online shopping, as more and more retail chains are beginning to do, almost half in the study said they would “always” or “frequently” use such a service.

The report comes at a time when SNAP participants have recently reached record numbers in the wake of the recession and the Biden administration is implementing plans to expand the program with an increase of 25% to recipients, which would expand the program by billions of dollars spent in retailers.

“Increasing their purchase of store brands with SNAP benefits is up to individual shoppers, of course,” adds PLMA’s Davies. “Still, U.S. retailers, consumer groups, NGOs and even federal and state agencies can play an important role by pointing out to recipients that they can stretch their benefits significantly by choosing store brands over national brands.”

The study, titled “Stretching Food Benefits: SNAP Recipients Speak Out on Shopping & Store Brands,” was based on data collected by Surveylab, a global leader in online research. A representative nationwide sample of more than 500 SNAP recipients participated in the survey, which was conducted in early 2021.

For more information on the study, please contact press@plma.com

PLMA to hold Online Education Program This Month

PLMA’s popular ‘Lunch and Learn’ returns with the launch of two online programs on September 23rd and September 30th. The meetings will focus on a three-fold path to strategic communication and sustainable partnerships for private brands.

Joint Business Planning is mission critical for private label suppliers to gain an advantage at the table against the multi-category branded companies and execute more effectively and efficiently by focusing their resources on areas of highest returns.

PLMA and The Partnering Group have organized two live one-hour ‘Lunch and Learn’ interactive sessions for PLMA member manufacturers, suppliers, brokers and their retail partners. These sessions will help online attendees understand what needs to be done before sitting at the Joint Business Planning table that will set you up for success in driving win-win plans to understand and fulfill the needs of each other and your customers.

PLMA has educated thousands of store brand executives - manufacturers and retailers - over the past decade through education programs in Philadelphia and Chicago. The ‘Lunch and Learn’ education program is expressly designed to accommodate attendees’ busy schedules. For more information, please email education@plma.com.

PLMA Releases Study on SNAP Users

FOR IMMEDIATE RELEASE

CONTACT: press@plma.com 

PLMA Releases Study on SNAP Users

NEW YORK (September 7, 2021) – The Private Label Manufacturers Association has released a study about SNAP recipients’ food shopping attitudes and behaviors.

“The findings produce a marketing and merchandising roadmap that retailers can use to encourage SNAP customers to spend more of their monthly benefits on store brands, thereby stretching their food dollars,” said Peggy Davies, president of PLMA, the trade association of the store brands industry.

Titled “Stretching Food Benefits: SNAP Recipients Speak Out on Shopping & Store Brands,” the report was prepared for retailers by PLMA. It is based on data collected by Surveylab, a global leader in customized online research. A nationwide sample of more than 500 SNAP recipients participated.

Like most American consumers, SNAP recipients are strongly predisposed to store brands. About three in 10 purchase store brands at a high rate each time they use their benefits. However, an almost equal number buy national brands at the same rate, supporting the study’s conclusion that store brands have ample room to grow in terms of sales among SNAP participants.

Respondents expressed a very favorable opinion of store brands when asked to compare them to national brands on six important product attributes, rating them higher in five, including “quality” and “value.” Most recipients are careful shoppers. Eight in 10 “always or frequently” buy SNAP products when they are on “sale in their favorite store,” eight in 10 typically use “all or nearly all” of their benefits each month, and six in 10 said they would find it “helpful” to see SNAP items marked as such on supermarket shelves. If their favorite stores accepted SNAP benefits for online shopping, as more and more retail chains are beginning to do, almost half in the study said they would “always” or “frequently” use such a service.

SNAP represents a big piece of the grocery market. As of April 2021, according to the USDA, there were 42.3 million people -- about 20% of all U.S. adults -- and 22.1 million households enrolled in SNAP. The total monthly benefit cost during April 2021 was $9.6 billion, a 26% increase over April 2020. The average per person and per household benefits were $203 and $386, respectively. In October, average benefits will rise more than 25% from pre-pandemic levels.

Total grocery sales last year in all U.S. outlets were $816 billion; in supermarkets they were $404 billion, per Nielsen. By comparison, SNAP food expenditures in 2020 were $79 billion at authorized stores plus associated program costs. This year, total SNAP spending projects to exceed $100 billion, based on USDA data. Combined, supermarkets and super stores redeem over 82% of annual SNAP benefits while comprising only 15% of the program’s 250,000 authorized retailers.

Expanding store brand sales among this group of consumers can be beneficial to all parties, Davies said.  For the SNAP shopper, the savings realized from opting for store brands can be spent on additional SNAP food items in the store for their household. The retailer benefits by boosting high-margin, private label sales, and by strengthening consumer loyalty with an important and sizeable demographic.  And the SNAP program benefits by effectively getting more food products into recipients’ households for the same amount of federal dollars expended.

The PLMA report and its recommendations come at a time when program participants are under increasing pressure to feed themselves and their households. Even with the benefits, the cost of food remains an issue for many, says the USDA, whose June report said recipients still face major barriers to achieving a healthy diet throughout the month. The most common problem was the affordability of foods that are part of a healthy diet. 

One way to contend with higher food prices, as the PLMA study suggests, is for recipients to buy more store brands. The cost savings can be significant. In separate research, PLMA sponsored the purchase over a four-week period of multiple, typical market baskets consisting of about three dozen SNAP eligible food products.

The average savings realized when the store brand versions of the products were bought vs the national brands were 38% when shopping in a major supermarket located in the northeast and 50% when shopping in a leading national mass merchandiser.

Study Results:

Do you agree or disagree that store brand products are as good, the same as, or better than national brands on the following attributes?

Value of the products

Store brands much better 21%

Store brands often better 26%

The same/No difference 34%

National brands often better 12%

National brands much better 7%

Quality of the products

Store brands much better 22%

Store brands often better 15%

The same/No difference 40%

National brands often better 17%

National brands much better 7%

How aware are you of the store brand versions of the food products you would normally buy when shopping in your favorite stores?

Very aware 69%

Somewhat aware 25%

Not very aware 3%

I don't think about it 2%

Thinking about store brand food products that you purchased in the past, how would you describe your overall satisfaction with them?

Very satisfied 38%

Somewhat satisfied 40%

Neither satisfied nor dissatisfied 15%

Somewhat dissatisfied 7%

Very dissatisfied 1%

When you use SNAP benefits to purchase food products, what kinds of brands do you generally buy?

All national brands 10%

Mostly national brands 12%

About half national brands & half store brands 33%

Mostly store brands 24%

All store brands 5%

It varies each time I shop 13%

I don't pay attention to brands when I shop 3%

How helpful would it be if the store brand food products sold in your favorite store were clearly marked on the package as “Approved for SNAP?”

Very helpful 40%

Somewhat helpful 19%

It may or may not be helpful 16%

Not helpful 4%

Very unhelpful 3%

Don't know/It would not matter to me 13%

I would prefer products not be marked as SNAP approved 5%

Live! From Chicago! PLMA 2021 Trade Show – a trade show as dynamic as the industry itself. Join us November 14-16

About PLMA:

The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 4,500 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members annual Leadership and Washington conferences, executive education and professional development programs, original consumer and market research, quarterly category and channel sales data from Nielsen, and digital media platforms, including exclusive news coverage from PLMA Live and the e-Scanner monthly industry newsletter. Follow PLMA on Twitter and LinkedIn.

PLMA’s Online Executive Education Programme

PLMA’s Executive Education Programme, presented in conjunction with Nyenrode Business Universiteit, will be held online on 26-27 October 2021. The programme is devoted to operational aspects, challenges, and opportunities of the private label industry.

Manufacturers and retailers will be provided with the opportunity to build their private label knowledge by attending lectures and interactive sessions on a variety of subjects. The curriculum covers what executives need to know about private label strategy, manufacturer-retailer relations, new product development, consumer trends, marketing and e-commerce, among other important issues.

To request more information, click here.