Lunch & Learn Returns September 27

PLMA’s popular Lunch & Learn live and online speakers’ program will return on September 27. Registration is free for PLMA members and retailers.

The previous Lunch & Learn sessions explored a wide range of topics including presentations on packaging, product development, and the growing demand of consumers for store brands. More details including speakers, topics and registration information will be revealed soon.

For more information regarding this session and other sessions of Lunch & Learn please contact Julia Meehan at education@plma.com

 

PLMA Prepares Salute to Excellence Awards Judging

PLMA is preparing for the 2022 Salute to Excellence awards. Product nominations closed on July 15 and the judges will be testing products the week of September 12. Winners will be announced before PLMA’s Trade Show in Chicago and the complete list of winning products and retailers will be unveiled during the Private Label Trade Show in Chicago November 13-15.

The Salute to Excellence Awards give recognition to outstanding store brands products that have been introduced on the shelves of supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience stores and specialty retailers from coast to coast, as well as online.

In 2021, more than 770 products were submitted for consideration in the food, beverage, kitchen, household, and health & beauty categories. Entries were then evaluated by a panel of professional and consumer judges on taste and sensory appeal, packaging, product concept, and value for money.

PLMA Study Finds Europeans Buying More Private Brands

A new study from the PLMA International Council has found private label is more popular now than ever with Europeans when measured by consumers’ current and planned purchase of the products and how they compare them so favorably to manufacturers brands.

“The purpose of the study, ‘Will Europeans Ever Shop the Same? Assessing consumers’ post-pandemic behaviour,’ is to provide retailers and their own brand suppliers with the latest insights on consumers so they can cooperatively develop a road map for private label development and marketing in the post-pandemic environment,” said Peggy Davies, PLMA president, in announcing the results to PLMA International members and retailers.

Among its top findings, nearly three in 10 said they are buying more own brands now compared to the amount they purchased before the pandemic. Importantly, the youngest participants in the survey – Gen Z and Millennials – increased their own label buying the greatest among age groups.

Prospects for growth also look good. Four in 10 said that over the next two years they expect to buy more own brands than they do now.

The online survey collected responses from 6,500 participants across eight countries -- France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the United Kingdom. It was conducted in April 2022 exclusively for PLMA’s International Council by Surveylab. Each respondent was identified as the primary grocery shopper for their household.

The full study, which includes consumer attitudes on e-commerce, shopping formats, meal preparation, and product attributes such as healthy and sustainable, is available in the Research Library section on plma.com.

PLMA Study Finds Private Brands Rising in Popularity in Europe

A new study from the PLMA International Council has found private label is more popular now than ever with Europeans when measured by consumers’ current and planned purchase of the products and how they compare them so favorably to manufacturers brands.

Among its top findings, nearly three in 10 said they are buying more own brands now compared to the amount they purchased before the pandemic. Importantly, the youngest participants in the survey – Gen Z and Millennials – increased their own label buying the greatest among age groups.

Prospects for growth also look good. Four in 10 said that over the next two years they expect to buy more own brands than they do now.

The online survey collected responses from 6,500 participants across eight countries -- France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the United Kingdom. It was conducted in April 2022 exclusively for PLMA’s International Council by Surveylab. Each respondent was identified as the primary grocery shopper for their household.

“The purpose of the study, ‘Will Europeans Ever Shop the Same? Assessing consumers’ post-pandemic behaviour,’ is to provide retailers and their own brand suppliers with the latest insights on consumers so they can cooperatively develop a road map for private label development and marketing in the post-pandemic environment,” said Peggy Davies, PLMA president, in announcing the results to PLMA International members and retailers.

The full study, which includes consumer attitudes on e-commerce, shopping formats, meal preparation, and product attributes such as healthy and sustainable, is available in the Research Library section on plma.com.

Tom’s Data Dive - July 9, 2022

In this monthly feature for PLMA’s e-Scanner, Editor-in-Chief Tom Prendergast examines PLMA’s exclusive IRI/Unify sales data. He examines the data to see which categories and products are showing growth and opportunities for PLMA members and retailers. This month’s column looks at the latest IRI statistics as of June 12, 2022.The most recent IRI statistics show for the first six months of 2022 the private label industry has seen dramatic growth, with average dollar sales rising 8.7%.

However, in the past three months of April, May, and June there was an even more striking increase in sales.

On average, store brand dollar sales grew an average of 10.2% over the past three months, with 10.9% growth in June, and 9.8% in April and May when compared to a year ago.

A closer look at category sales over those months paints an interesting picture. It is not only food and basic at-home staples increasing in growth, but from many non-food categories both big and small.

For instance, in food there are many categories that have strong dollar sales growth in the past three months. Among them: basic kitchen staples such as shortenings and oils grew 25.8%; flour 27.8%; sugar 13.9%; butter and butter blends 26%; spaghetti/Italian sauce 25.6%; pasta 18.2%; and coffee 11.8% all showed increased dollar sales.

Other growing food areas include bottled water 24%; sports drinks 52.9%; spreads 57.5%; cookies 21.3%; and jellies, jams and honey were up 20.4%.

A deeper dive into the statistics shows several non-food products have shown dollar growth over the past three months.

Products from around the house that have shown growth include disposable tableware, up 9.7%; household cleaning products, 12.5%; cups and plates,15.7%; laundry detergent, 18.6%; and cat/dog litter, 19.5%.

Some bathroom products also stood out. Shaving cream grew 10.6% in dollar sales; toothpaste 9.9%; cotton balls/swabs 5.1%; skin care 30.5%; and toilet tissue had 18.9% growth from April-June.

Outside of the home products, specifically for the family car, caught the eye. Motor oil grew16.3% in sales while automobile fluids/antifreeze was up 12.8%.

There are many other products and categories showing private brand growth in the first half of 2022. If you want to dive in yourself, all these statistics and more are available to members through IRI’s Unify statistics section on www.plma.com

Lunch & Learn Returns September 29

PLMA’s popular Lunch & Learn online speakers’ program will return on September 29 with its fourth session. Registration is free for PLMA members and retailers.

The previous three live Lunch & Learn sessions have explored a wide range of topics including presentations on packaging, product development, and the growing demand of consumers for store brands.

More details including scheduled speakers and registration will be revealed at a later date.

For more information regarding this session and other sessions of Lunch & Learn please contact Julia Meehan at education@plma.com

 

Executive Education Program set for June 21-22

PLMA’s Executive Education Program will be conducted live and in person on the campus of Saint Joseph’s University in Philadelphia June 21-22 after two years as an online event.

The program, which is themed “Embrace the Change,” will focus on current industry challenges, such as supply chain delays, inflation, recession fears and others that may develop.

Presenters will include Jac Ross, Vice President for Own Brands at Sprouts Supermarkets, who will discuss innovations in products and packaging; John Evans, Director of Private Brands, GM, HBC, and Non-Foods at Weis Markets, who will examine the role of the retailer in the private label industry; and Kelly McGolrick, Vice President of Private Label Sales Development for Lassonde Pappas & Company, who will address the role of the manufacturer.

Since the program’s inception in 2001, more than 2,000 men and women from all sectors of the industry have graduated. Classes are perfect for new hires, those who built their careers working for national brands, or any professional in the field who is looking to refresh their knowledge, broaden focus and sharpen the ability to think and interact strategically.

To register or receive more information about the program, visit PLMA.com or contact Julia Meehan at education@plma.com

 

The Industry Regathered at PLMA’s “World of Private Label”

The world’s largest private label exhibition PLMA’s “World of Private Label” International Trade Show that took place on 31 May and 1 June at the RAI Exhibition Centre in Amsterdam attracted more than 15,000 buyers and visitors from 120 countries as well as some 2,500 exhibitors.

The turnout confirmed the importance of Connect. Source. Grow., which was the theme of the show. Back in full force, the buzz of business talks, the shaking hands, the quest for innovation and new products and strengthening of relationships was widely seen. “We are proud to support the industry with the platform for sourcing and intelligence,” said Peggy Davies, president of PLMA.

Tom's Data Dive - May 15, 2022

In this feature for PLMA’s e-Scanner, Editor-in-Chief Tom Prendergast examines PLMA’s exclusive IRI/Unify sales data. He compares the latest monthly sales figures vs results from the same month a year ago to see which categories and products are showing growth and opportunities for PLMA members and retailers. This month’s column looks at the latest IRI statistics as of May 15, 2022.

The recent wave of store brand growth contains a great deal of good news for private label manufacturers.

IRI Unify, which is available to all PLMA members on plma.com, is a comprehensive database of dollar and sales products for departments, aisles, categories, and subcategories. Members can find information on 317 categories and 967 subcategories, as well as statistics from 17 departments.

In a brief look at IRI’s latest data, many recent category-centric sales increases catch your eye. Over the past four weeks, for instance, wine sales have grown 18.3%; pet treats gained 13.8% reaching over $43 million in sales, and frozen appetizers and snack rolls were up 34%.

There is also strong private brand growth in food and non-food staples. Yogurt had 7.3% growth; rice is up just under 25%, reaching $44.6 million in sales; bottled juices showed a 5.7% increase. Foils and wraps grew 14.2%, reaching over $40 million in sales while kitchen storage products increased over 15% and now have $96.5 million.

Categories where store brands have traditionally been popular have also moved ahead. Facial tissue sales are up over 10% and toilet tissue increased 18.3% and now have over $213 million in sales.

IRI Unify data is available to any PLMA member and can be found at plma.com.

Private Brands Sales Continue Rapid Growth

Private brands continue to show strong growth. Through the first five months of the year, according to IRI, store brands dollar sales have surged 7.8% while national brands increased only 5.0%.

The five-month aggregate number was powered in part by the latest monthly performance. In the latest numbers from IRI, ending May 15, store brands dollar sales grew by 8.7% compared to the same period a year ago, more than doubling national brands growth of 4.1%. While each month of 2022 has shown vigorous store brand growth, the past three months have been especially robust.

Store brand dollar sales grew by 9.5% in April compared to a year ago, double the national brand improvement of 4.6%. In March, sales grew 8.9% while national brand sales clocked in at 5%. On average, store brand dollar sales have averaged 9% growth in the past three months. 

In the first two months of 2022, February dollar sales were 6.8% and in January, private brand dollar sales growth 5%, and ahead of national brands at 6.5% and 4.6%, vs the same period in 2021.

Overall, dollar share in 2022 stands at 18.1%, an increase over the 17.7% in 2021 for store brands in all the major channels. Unit sales continue to decline, however. They have fallen an average of 2.4% so far in 2022 but at a slower pace than national brands which saw an average 3.7% unit sales drop this year.

For May, 13 of 17 departments showed store brand dollar growth, with only deli cheese, beauty, home care and tobacco showing declines. While liquor and floral showed the strongest dollar growth with 23.3% and 19.8%, respectively, and other categories were not far behind.

Beverages increased 19.4%, refrigerated products grew 14.9% general food came in at 9.5% and frozen showed a 7% increase.

The most recent statistics are available for members at plma.com through the IRI Unify section. Members can also find information on 317 categories and 967 subcategories, as well as statistics from 18 departments.

PLMA’s 2022 Private Label Report, which is available to all, highlights private brand sales statistics for 2021 and can be downloaded from plma.com under “About the Industry / Research, Reports and Publications.”