It's time for PLMA's Store Brands Reality Trade Show. More than 2,400 exhibit booths, over 5,000 buyers and visitors, nearly 20,000 different products – from food, snacks and beverages to health and beauty, kitchen, household and GM- all store brands, all under one roof at one time.

Buyers from every channel, too: today's supermarkets, supercenters, drug chains, mass merchandisers, convenience stores, online retailers, importers, exporters, wholesalers, discounters, and even military exchanges, all will be on hand to find new products and identify new suppliers.

For more than 30 years, PLMA's annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,200 companies from 35 countries will be exhibiting their products, including 20 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.

Store brands will be fun, too. Watch PLMA's "Jungle Island Survival Test." Or, guess who wins when shoppers go head-to-head, up and down the aisles of a typical American supermarket on "Market Basket Savings Contest." Chefs get into the act too, matching ingredients and cooking styles in "Battle of the Recipes."

No show offers exhibitors an opportunity to meet as many buyers from as many retail channels. That's why almost 85% of the show's exhibit space is renewed every year and overall exhibit space has been expanding 10% annually. Don't miss the chance to build your private label business.

PLMA's Store Brands Reality Trade Show will be held at the Rosemont Convention Center, only 10 minutes from Chicago's O'Hare International Airport. Conveniently located within walking distance or short shuttle bus rides from major hotels, the convention center provides exhibitors with an easy-to-reach, efficient venue for trade shows.

Trade Show Schedule:

Sunday, November 16

9:00am - 1:00pm Weekend with St. Joe's Hyatt Int'l Ballroom

2:00pm - 3:00pm Introductory Seminar Hyatt Rosemont Ballroom

Store Brands Are For Everybody
Christopher Durham
Founder, MyPrivateBrand Website


3:00pm - 4:00pm Concurrent Workshops:
Workshop I
Hyatt Rosemont Ballroom

What Your Q.C. Department Isn't Telling You
Moderator: Jim Wisner
Wisner Marketing Group

  Workshop II  

Store Brand Organics: Where Value Meets Profit
Moderator: Robert Vosburgh
New Director, PLMALive!

  Workshop III  

Cosmetics: Not Just a Pretty Face
Moderator: Len Lewis
Lewis Communications


7:00pm - 8:00pm Opening Night Reception Hyatt Grand Ballroom
Monday, November 17    

8:00am - 9:00am Keynote Breakfast  

Speaker: Martha Stewart
Founder, Martha Stewart Living Omnimedia

Hyatt Grand Ballroom
Tuesday, November 18    

8:00am - 9:00am PLMA Live! Breakfast  

Speaker: Stephen Mader
Senior Analyst, Kantar Retail

Hyatt Grand Ballroom

If you would like to exhibit at the 2014 Store Brands Reality Trade Show, contact

If you would like to attend the Show as a visitor, go to

For information about other PLMA programs and services, please contact

Private Label Manufacturers Association
630 Third Avenue
New York, NY 10017
Telephone: (212) 972-3131
Fax: (212) 983-1382

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