Welcome to PLMA
A Unique Organization for a Unique Industry

Private label is unique. It is sold from coast-to-coast, and includes hundreds of different brands. Sales exceed $108 billion, yet most manufacturers are not known to consumers. Representing this extraordinary industry is the Private Label Manufacturers Association, the only trade association devoted exclusively to the private label industry. Founded in 1979, PLMA now represents more than 3,500 member companies that make food, snacks, beverages, health and beauty, household, kitchen and general merchandise.  PLMA members enjoy exclusive access and discounted pricing to PLMA events and services.  For more information about membership, contact PLMA at (212) 972-3131 or info@PLMA.com.

Sales Opportunities

The key to PLMA’s success as an organization is its trade shows, providing private label manufacturers with selling opportunities in the U.S., Canada and around the world.

United States
The largest concentration of private label buyers anywhere convenes each year at PLMA’s annual trade show at the Rosemont Convention Center in Chicago  Top decision-makers from supermarkets, drug chains, mass merchandisers, wholesalers, co-ops, convenience stores, department stores and military exchanges come to find suppliers and new products.  The show is held each year in November. For more information visit our Show Information page or call (212) 972-3131.

PLMA’s annual “World of Private Label” International Trade Show has grown to more than 3,600 stands and now represents manufacturers from nearly 70 countries. This show attracts buyers from supermarkets, hypermarkets, discounters, and importers and exporters from across Europe, Asia, Africa, and the Middle East. The show is held in May each year at the RAI Exhibition Centre in Amsterdam. Visit PLMAInternational.com for more information.

PLMA’s new Shanghai Private Label Fair, organized in conjunction with ISCP, (Shanghai International Sourcing Promotion Center), brings the same tradition of PLMA’s U.S. and international shows to the growing market in China. The show combines U.S. and European exhibitors with Asian exhibitors to provide retailers and wholesalers in China with sources of private label products for the Chinese market. The show is held in December each year at ShanghaiMart in central Shanghai. Visit our Shanghai Private Label Fair page for more information.

Conferences and Seminars

Keeping up with the latest trends, solving industry-wide problems, and helping member manufacturers to network is the focus of PLMA’s annual conferences and seminars.

Annual Meeting and Leadership Conference
PLMA’s annual meeting and leadership conference is the industry’s opportunity each year to discuss the current issues and prospects for the future. It allows members to confer with partners and peers, as well as retailers and wholesalers, in a shirt-sleeve atmosphere to better understand industry problems.

Washington Conference
PLMA’s Washington Conference is devoted to establishing dialog with lawmakers and regulatory officials about legislation and regulations that can influence the private label industry. Sessions are held at the Capitol as well as at regulatory agencies. The Conference also explores the latest in political news and public opinion to keep members informed.   

Executive Education

Developed in conjunction with St. Joseph’s University’s Food Marketing Center in Philadelphia, PLMA offers two levels of study. The Core Curriculum provides basic information and insight into the consumer environment, marketing, product development, promotion, and building a successful store brand program. The Advanced Curriculum focuses on leadership and strategy. The program is held in June at the university’s main campus and during the trade show in November. PLMA also works with major universities in Europe to provide executive education to international members. Programs are currently offered in conjunction with Nyenrode Business University in Amsterdam and Jiang Tao University in Shanghai. For more information about educational programs , contact PLMA at (212) 972-3131 or info@PLMA.com.

Market Research

PLMA member companies have access to PLMA’s exclusive market research.

Prepared exclusively for PLMA by The Nielsen Company, PLMA publishes the Annual Private Label Yearbook with benchmarking data on dollar and unit market share for more than 400 product categories across the three major retail channels: supermarkets, drug chains and mass merchandisers. PLMA members can go to PLMA.org for quarterly and regional market share data.

Consumer Opinion Surveys

Working with Gfk Roper, PLMA conducts regular research about shopping attitudes, giving members insights into how consumers feel about store brands.  Recent studies included “Store Brands and the Recession” and “Post-Recession Shopping Trends” and “June Cleaver is Alive and Well: How Women Shop”

Information and Communication

E-Scanner Newsletter
Members receive PLMA’s e-Scanner each month with news about retailers, store brands marketing and merchandising, and PLMA activities.

Every month, plmalive.com features in-depth video coverage of events, trends, news and personalities of importance to the private label industry. Visit plmalive.com for the latest new and features


Through PLMA.org  member companies have access to PLMA’s exclusive market research. This includes PLMA’s trade show directory, broker directory, supplier directory, and research and publications archives. PLMA.org is an easy way to take advantage of membership services.

Reaching Out To Partners and Consumers

  Ask PLMA
To build a closer working relationship with retailers, PLMA has developed a new website, AskPLMA.com . It gives buyers, category managers and decision-makers an easy-to-use source for hundreds of studies, reports, articles and presentations made each year about private label. The website also provides member manufacturers with opportunities to advertise and promote their products.

Store Brands USA
To build greater awareness of store brands among consumers, PLMA is sponsoring a new website called StoreBrandsUSA.com with recipes and home and health tips. The website also gives consumers a way to compare prices of national brands and store brands as well as locate retailers nearest their homes where they can shop for store brands.

Inside PLMA

PLMA is a non-for-profit membership organization. The Board of Directors is elected by member companies at the Annual Meeting, which is held in March. It is composed of the chairman, two vice chairmen, the association president and 15 directors, 5 of whom are elected at each Annual Meeting.

The Association’s main office is located at 630 Third Avenue, New York. PLMA’s main office in Europe is located at the World Trade Center in Amsterdam. Contact PLMA at (212) 972-3131 or info@PLMA.com.

For more information about membership, contact PLMA at (212) 972-3131.

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