Welcome to PLMA
A Unique Organization for a Unique Industry

Private label is unique. It is sold from coast-to-coast, and includes hundreds of different brands. Sales exceed $150 billion, yet most manufacturers are not known to consumers. Representing this extraordinary industry is the Private Label Manufacturers Association, the only trade association devoted exclusively to the private label industry. Founded in 1979, PLMA now represents more than 3,500 member companies that make food, snacks, beverages, health and beauty, household, kitchen and general merchandise. PLMA members enjoy exclusive access and discounted pricing to PLMA events and services. For more information about membership, contact Barbara Cruz at (212) 972-3131 or bcruz@plma.com.

Sales Opportunities

The key to PLMA’s success as an organization is its trade shows, providing private label manufacturers with selling opportunities in the U.S., Canada and around the world.

United States
The largest concentration of private label buyers anywhere convenes each year at PLMA’s annual trade show at the Rosemont Convention Center in Chicago. Top decision-makers from supermarkets, drug chains, mass merchandisers, wholesalers, co-ops, convenience stores, department stores and military exchanges come to find suppliers and new products. The show is held each year in November. For more information visit our Show Information page or call (212) 972-3131.

PLMA’s annual “World of Private Label” International Trade Show has grown to more than 4,000 stands and now represents manufacturers from nearly 75 countries. This show attracts buyers from supermarkets, hypermarkets, discounters, and importers and exporters from across Europe, Asia, Africa, and the Middle East. The show is held in May each year at the RAI Exhibition Centre in Amsterdam. Visit PLMAInternational.com for more information.

PLMA’s new Shanghai Private Label Fair, organized in conjunction with ISCP, (Shanghai International Sourcing Promotion Center), brings the same tradition of PLMA’s U.S. and international shows to the growing market in China. The show combines U.S. and European exhibitors with Asian exhibitors to provide retailers and wholesalers in China with sources of private label products for the Chinese market. This year’s show will be held in November in Shanghai. Visit our Shanghai Private Label Fair page for more information.

Conferences and Seminars

Keeping up with the latest trends, solving industry-wide problems, and helping member manufacturers to network is the focus of PLMA’s annual conferences and seminars.

Annual Meeting and Leadership Conference
PLMA’s annual meeting and leadership conference is the industry’s opportunity each year to discuss the current issues and prospects for the future. It allows members to confer with partners and peers, as well as retailers and wholesalers, in a short-sleeve atmosphere to better understand industry problems.

Washington Conference
PLMA’s Washington Conference is devoted to establishing dialog with lawmakers and regulatory officials about legislation and regulations that can influence the private label industry. Sessions are held at the Capitol as well as at regulatory agencies. The Conference also explores the latest in political news and public opinion to keep members informed.

Executive Education

Developed in conjunction with St. Joseph’s University’s Food Marketing Center in Philadelphia, PLMA offers two levels of study. The Core Curriculum provides basic information and insight into the consumer environment, marketing, product development, promotion, and building a successful store brand program. The Advanced Curriculum focuses on leadership and strategy. The program is held in June at the university’s main campus and during the trade show in November. PLMA also works with major universities in Europe to provide executive education to international members. For more information about educational programs, contact PLMA at (212) 972-3131 or info@PLMA.com.

Market Research

PLMA member companies have access to PLMAs exclusive market research.

Prepared exclusively for PLMA by Nielsen, the Private Label Yearbook provides dollar and unit market share for more than 400 product categories across the three major retail channels: supermarkets, drug chains and mass merchandisers. Offered online, the Yearbook is part of the members-only PLMA.org website.

Consumer Opinion Surveys

Working with SurveyLab and other market research specialists, PLMA conducts regular research about shopping attitudes, giving members insights into how consumers feel about store brands. Recent studies include The Rise of Loyal Shoppers and The Millennials Are Coming.

Information and Communication

E-Scanner Newsletter
Members receive PLMAs e-Scanner each month with news about retailers, store brands marketing and merchandising, and PLMA activities.

Every month, plmalive.com features in-depth video coverage of events, trends, news and personalities of importance to the private label industry. Visit plmalive.com for the latest news and features.


Through PLMA.org member companies have access to a centralized portal of information and services. This includes PLMA’s trade show directory, broker directory, supplier directory, research and publications archives.

Reaching Out To Partners and Consumers

  Ask PLMA
To build a closer working relationship with retailers, PLMA has developed a new website, AskPLMA.com. It gives buyers, category managers and decision-makers an easy-to-use source for hundreds of studies, reports, articles and presentations made each year about private label. The website also provides member manufacturers with opportunities to advertise and promote their products.

Store Brands USA
To build greater awareness of store brands among consumers, PLMA is sponsoring a new website called StoreBrandsUSA.com with recipes and home and health tips. The website also gives consumers a way to compare prices of national brands and store brands as well as locate retailers near their homes where they can shop for store brands.

Inside PLMA


Through PLMA.org member companies have access to a centralized portal of information and services. This includes PLMA’s trade show directory, broker directory, supplier directory, and research and publications archives. Reaching Out To Partners and Consumers.

The Association’s main office is located at 630 Third Avenue, New York. PLMA’s satellite office in Europe is located at the World Trade Center in Amsterdam. Contact PLMA at (212) 972-3131 or info@PLMA.com.

For more information about membership, contact PLMA at (212) 972-3131.

Return To: Previous Screen