Join Pam Ofri, Own Brands Director of Product Development Operations on September 28th when she shares her insights on the strategic direction Wakefern is taking to grow its Own Brand portfolio through innovative product introductions, category management and consumer research. What does her team look for when developing supplier relationships and how can private label manufacturers better collaborate to create winning partnerships will also be part of her hour-long, interactive presentation.
Pam Ofri
Own Brands Director of Product Development Operations, Wakefern
Pam Ofri, Own Brands Director of Product Development Operations, is responsible for managing a team of more than 25 employees, covering new product development, innovation, category support, and analytics. She was the recipient of the 2021 Store Brands Operations Women of the Year award for spearheading over 208 category line reviews which facilitated the launch of over 2400 private label items. Ofri leads the Own Brands Innovation pillar to increase millennial consumers and champions a partnership with GAP to develop cost savings tactics across her category management team.