Speaker

maryMaryEllen Lynch has more than 25 years of experience in marketing and consumer research.
Her expertise combines big data and nuanced, small data to understand how the consumer thinks, shops, buys and consumes.

With a current focus on store brands, Mary Ellen leverages her understanding of consumer and shopper behavior to bridge consumer motivation, expectation and behavior to generate growth opportunities.  Her work has supported major retailers and both national and emerging brands. She also collaborates with top marketing information firms and varying industry partners on behalf of clients.