Curriculum & Program Schedule

Lectures and Interactive Discussions

“Embrace the Change” by registering to attend PLMA’s Executive Education Program, to be held on the Philadelphia campus of Saint Joseph’s University, June 21-22.

The curricula will provide college-level instruction that is timely, informational, and practical, and delivered by lectures and interactive discussions led by faculty drawn from the host university as well as private brands and adjacent industries:

• Dr. Stephen Porth, Professor of Management, Saint Joseph’s University
• Jim Perkins, President, Albertson’s Mid-Atlantic Division
• Jim Hertel, SVP Client Development, Inmar Intelligence
• Sam Mayberry, President, Sam Mayberry Consulting, LLC
• Mike Sherlock, SVP, Chief Product Marketing Officer, Wawa, Inc.
• Dr. John Stanton, Food Marketing Professor, Saint Joseph’s University
• Jac Ross, VP Our Brands, Sprouts Farmers Market
• John Evans, Director of Private Brands, GM, HBC, and Non-Foods, Weis Markets Inc.
• Kelly McGolrick, VP Private Label Sales Development, Lassonde Pappas & Company, Inc.

 

Monday, June 20
 

Program Check-in: Hilton Philadelphia City Avenue

Welcome & Dinner at the Hilton Philadelphia City Avenue - 6:00pm

Welcome:
Peggy Davies, President
PLMA

Guest Speaker:
Jim Perkins, President
Albertson’s Mid-Atlantic Division

 

Tuesday, June 21 - 9:00am to 5:00pm
 

Welcome and Introduction
Dr. Stephen Porth, Professor of Management
Saint Joseph’s University

The Importance of Strategy & Its Role in Private Brand Strategic Development
Amy Sanderson, President
Sanderson Consulting Business

Store Brands Today
George Latella, Food Marketing Professor
Saint Joseph’s University

Changing Retail Landscape
Jim Hertel, SVP Client Development
Inmar Intelligence

eCommerce and Amazon: The Long View
Sam Mayberry, President
Sam Mayberry Consulting, LLC

Compelling Sales Messaging
Tim Pollard, Founder & CEO
Oratium

Christopher Gardier, SVP Consumer Sales
John B Sanfilippo & Son. Inc.

Reception & Dinner at the Hilton
Guest Speaker:
Mike Sherlock, SVP, Chief Product Marketing Officer
Wawa, Inc.

 

Wednesday, June 22 - 7:30am - 2:30pm

  
 

Overview for the Day
Dr. Stephen Porth, Professor of Management
Saint Joseph’s University

Forecasting is Essential
Dr. John Stanton, Food Marketing Professor
Saint Joseph’s University

Innovation in Product & Packaging
Jac Ross, VP Our Brands
Sprouts Farmers Market

Evolving Role of the Retailer
John Evans, Director of Private Brands, GM, HBC, and Non-Foods,
Weis Markets Inc.

Evolving Role of the Store Brand Manufacturer
Kelly McGolrick, VP Private Label Sales Development
Lassonde Pappas & Company, Inc.

Challenges & Solutions
Dr. Stephen Porth, Professor of Management
Saint Joseph’s University