PLMA’s popular Lunch & Learn speaker series will continue Feb. 24 with a presentation from global taste and nutrition company Kerry about its research on the private label consumer and new product development strategies for companies.
The presentation will feature two Kerry executives: Elizabeth Horvath, Vice President of Marketing, and Sarah Miller, Marketing Insights Manager. They will discuss Kerry’s private label consumer research that identifies two key private label consumer groups: practical traditionalists and adventure seekers.
The program will explore the distinct attitudes of each group and strategies for new product development across food and beverage categories. Kerry’s new Online Product Development Simulator interactive tool will also be demonstrated. The live online one-hour presentation will start at 12:30 p.m. EST. A Q & A session will be included.
“The Lunch and Learn presentation by Kerry will outline store brand food and beverage innovation with taste and nutrition solutions,’ said PLMA President Peggy Davies.
This is the latest in a series of PLMA Lunch & Learn events planned for 2022. The first was held in January with a presentation from IRI. Another Lunch & Learn program will be held April 28.
For more information, please contact education@plma.com. Registration is free for PLMA members and retailers.