The Private Label Manufacturers Association is launching an online trade show called PLMA Global. It is a newly imagined, worldwide event that will combine the exhibitors and buyers from the organization’s industry-defining, in-person Chicago and Amsterdam events. PLMA Global will take place March 28 to 31.
“The platform will support the connection between PLMA member-exhibitors and store brand buyers representing leading supermarkets, drug chains, mass merchandisers, supercenters, specialty retailers, dollar stores, club stores, convenience stores and other formats. We believe that during the last four days of March, our platform will become the digital hub of the retailer brands industry,” said Davies.
Buyers can search for suppliers by name, product category, description, or marketplace trend, or by country, continent, or any combination thereof. PLMA Global will add various online features for both exhibitors and visitors and will support real time conversations and meetings with features like one-on-one or group video calls, product demos, downloadable documents, and videos and more.
Exhibitors will be able to meet with buyers live online 24/7 during the event and the platform will remain open for another three months for follow-up, or for a new visit by buyers who could not log in during formal show days.
Efficient appointment scheduling is the most important feature of the virtual event which will allow buyers to join the platform as it fits their schedule and time zone. Buyers can request video call appointments from exhibitors even before the show opens. Calls can be one-on-one or group calls involving multiple participants representing store brand suppliers as well as retail chains.
Exhibitors will also receive one entire webpage on the platform and will be able to display images of their featured products along with detailed descriptions. Additional company and product information can be shared through downloadable documents or promotional videos, including keywords.
For questions regarding PLMA Global, please call +1 212-972-3131 or email at plmaglobal@plma.com