Switzerland’s largest retailer Migros is adding a sustainability rating to its own brand products. The so-called M-Check evaluates several sustainability categories like animal welfare and climate and gives products a star rating on a scale from 1 to 5. According to the retailer, the M-Check will create transparency for its customers.
So far, over 100 products have been provided with the label. Migros aims that all food and non-food own brands should have the new sustainability rating by 2025, this corresponds to around 80% of the retailer’s range.
The market leader grew its market share with 1.2 percentage points to 23.3% in the country and it recorded a turnover growth of 4.4 percent to about € 27 billion last year.