Metaverse is the Future

German research by retail association EHI has found that the importance of the metaverse will increase in retail. In an online study among decision-makers from retail companies more than three quarters of respondents believe that metaverse offers exciting use cases. Six out of ten respondents believe that metaverse will remain. Its importance within retail companies is likely to increase over the next five to ten years.

However, only four percent of decision-makers believe that their company is likely to invest in metaverse applications. But, in the medium to long term, things look different. In five years, one in four retail companies could spend money on metaverse applications, and in ten years almost one in two.