British retailer Marks & Spencer is going to launch websites in 46 new markets in a bet to revive its international business. The company said the expansion into nations from Nepal to Bolivia and Uzbekistan would extend its online reach to more than 100 countries in a cost-effective way.
The company has seen strong online growth since the pandemic, with e-commerce sales up 75%. It has created an “adaptable” website platform designed for international sales. The online channels have been translated into ten additional languages and currencies and orders will be fulfilled using the existing M&S distribution network. The push will allow the retailer to “explore underlying demand in these markets without significant upfront investment,” international director Paul Friston said in a statement.
In the UK, Marks & Spencer formed a joint venture with Ocado last year, making the full M&S Food range of 6,000 products, and 800 M&S everyday clothing and home lines available online through the Ocado platform.