PLMA continues its popular Lunch and Learn series on February 2 with a review of store brand sales from 2022 and what it means for the industry, manufacturers, and retailers.
Titled “Consumer Demand for Private Brands: A Look Back & Ahead” the session will be presented by IRI’s MaryEllen Lynch, Principal Consultant and Team Leader for Center Store.
Lynch will have a different view of store brands sales in 2022. Rather than focusing on double digit increases in dollar sales, Lynch will focus on products. She will offer what she believes is a more accurate measurement of how much the products grew, or didn't grow, last year.
Examining select product categories that IRI Unify tracks exclusively for PLMA, Lynch will explain in detail how store brand sales changed in terms of the number of pounds of products were sold. She will explore what were the winning food and non-food areas of the store as measured not just by dollar and unit sales but by increases in product volume sold.
This session of PLMA's Lunch and Learn program will also look at challenges ahead for 2023, analyze why certain "pockets of time" during 2022 had disproportionate changes in store brands sales and the impact of more at-home family time on the purchase of private brand staples.
Lynch will also review how retailers can do a better job "making their store brand the product of choice of their customers" and how national brands are managing price increases by reducing volume per package and other methods.
The online Lunch and Learn session will be held Thursday, February 2, for 60 minutes starting at 12:30 PM ET. The professional development program is complimentary for all PLMA member manufacturers, brokers, and suppliers as well as retailers and wholesalers. To register for the event, please click here, or contact Julia Meehan at education@plma.com for more information.