Less Sugar a Goal of Consumers Around the World

Consumers are increasingly citing sugar reduction as one of their top health priorities, particularly when it comes to weight management, according to Euromonitor research.  More than half (53%) of consumers surveyed globally cited “Eat less sugar” as their preferred method of weight loss.

When asked about reasons for avoiding sugar in 2020, 58% of respondents cited a general avoidance stating that it was simply, “better for me to avoid it,”  followed by it “makes me feel healthier,” noted by 57% of respondents.

The company says that in recognition of sugar concerns, the prevalence of claims such as ‘no added sugar,’ 'no sugar' and 'low sugar' are likely to grow as manufacturers aim to reassure consumers and differentiate themselves.