IGD forecasts the European grocery sector is set to see a 5% growth by 2026. After a modest annual growth rate of 1.1% per year between 2015 and 2019 and the pandemic driven peak of 4.7% in 2020, the analysts expect a normal steady growth in the years ahead.
All channels across Europe are estimated to experience increased sales, with hypermarket and supermarket market shares decreasing and discounter, convenience and online channels gaining shares.
Consumer confidence is still fragile and could easily revert in response to changing conditions in the coming five years, IGD warns.