French consultancy ProtéinesXTC has analyzed innovative products launched in the world in 2021. According to the study, the first axis of food innovation remains ‘Pleasure’, innovations with this claim represent 47.8% of the global innovations identified by the study in 2021, i.e. nearly one in two innovations.
The ‘Health’ attribute comes in second with over 30% of food innovations. Third important axis is ‘Ethics’, this attribute has been increasing continuously for 5 years and now represents 7.9% of innovations worldwide, with the highest share in Europe (one in ten).